For Immediate Release
Contact: Amanda Brasier, Self Regional Healthcare
864.725.4218 office / firstname.lastname@example.org
(Greenwood, SC, Sept. 24, 2013) – Pretty in Pink, the area's largest breast cancer awareness celebration, is back for a third year with a revamped program that is designed to help screen low-income women for breast cancer. The event will be held on Tuesday, Oct. 8, at the Greenwood American Legion at 5:30 p.m. and is a ticketed event.
"The 2013 Pretty in Pink is a going to be a 'funraiser,' to help the women in our area who need a mammogram but can't afford one," said Julie McDade, Self Regional Healthcare Cancer Center Manager. "We're going to have all the fantastic and fun elements our ladies have come to expect from Pretty in Pink—a survivor fashion show, inspirational speakers—and we're adding in a special, seated dinner accented with pink champagne."
Tickets to Pretty in Pink are $15 (advance) and $20 (door) and can be reserved or purchased by calling Oncology Navigator Katie Davis at (864) 725-5977 or emailing email@example.com. Cash and checks are accepted, and attendees will be given a tax receipt for their contribution. All attendees are encouraged to wear pink to the event.
The featured speaker for this year's event is Alice Turner, a breast cancer survivor and healthcare executive from Trident Health in Charleston. Ms. Turner is president of the Dragonboat Charleston Board and enjoys participating in dragonboat races, which are fund-raising events for cancer research and treatment. She has family in the Lakelands region, including brothers Michael D. Turner, M.D. and W. Preston Turner III, M.D.
The event will also include a survivor fashion show featuring about 10 local survivors featuring the latest fall fashions from Kohl's Department Store in Greenwood and accessories from the Designed by Nature boutique at Self Regional.
"The survivor fashion show if one of the 'aha' moments during our Pretty in Pink celebration," said Ms. McDade. "Watching these courageous women walk a runway and share details about their battle with cancer leaves you with this amazing, uplifting feeling. You realize that cancer may be able to take your hair and temporarily disrupt your life, but it can't steal your spirit."
The Self Regional Cancer Center is underwriting the cost of Pretty in Pink, so all ticket sales will go directly to the Self Regional Healthcare Foundation's Cancer Fund, designated for mammograms.
"As funding for breast cancer prevention for our area has dwindled over the past few years, we have seen cases when women who need a mammograms have difficulty finding a funding source," said Jack Schwartz, Executive Director of the Self Regional Healthcare Foundation. "As the healthcare provider for the region, we want to make sure women have access to the resources they need to aid in early detection, which has shown to improve outcomes."